Our Story

It takes a lot to care for someone. It takes real people - and lots of them. It takes time, love, patience - and lots of it. It takes big hearts and steady hands. It takes years of training and long days of hard work. It takes new technology and old-fashioned hugs. Caring for someone means being there through the good and the bad. The news of a miracle, and the news that's hard to break.

And that's why we put so much into serving those who care and are cared for. These people make up the community of care, helping make lives better each and every day. And we are proud of the part we play in this community, having their back from day one.

We were founded in 1995 as Strategic Partners in California. Since its inception, Careismatic Brands has been an innovator in the medical apparel and footwear space, with a growing portfolio of brands and products across the health and wellness spectrum.

CBI 2.0 is under new leadership and is taking steps to build a brand that doesn't just talk the talk but walks the walk. Historically, Careismatic Brands derived its identity and behaviors (both good and bad) from previous leadership/founders. As the company embarks on this new chapter, we're taking the opportunity to reinvest in a strong company culture and cultivate an authentic mission that resonates with our teams and our community.

In this new chapter, we look to our own ranks and our community of caretakers as our reason for being.

Our Mission

To improve the lives of everyday people doing extraordinary things. Be it the small business owners, caretakers and healthcare workers, or those being cared for — we have them covered.

Our Values

• For Real People

Whether our independent retail partners or the nurses and med techs who keep hospitals humming, our work is given meaning by remembering why we do what we do — and celebrating the people who do it.

• Lead with Care

Careismatic Brands is a worldwide industry leader. We lead by example and do everything with integrity and respect — for our partners, our end consumer, and each other.

• Inspire Confidence

Our products inspire confidence — and make our community of care feel supported, comfortable, and cared for. We insist on high standards because it’s what our customer deserves.

• Vibrant Inclusivity

We’ve got your back, no matter your age, size, needs, career stage — or favorite color. We joyfully reflect and serve a diversity of voices and celebrate and support all different types of people.

Our Distribution center

Committed to empowering growth with efficient logistics, CBI is building our brand new, state-of-the-Art Distribution Center in Dallas, TX spanning over 1,000,000 sq. ft. Ourinvrstment in creating a world class automated facility, designed to enable and support long term growth and ensure our customers recieve nothing but the best from us.

We have extensive Global 3PL partnerships for wider reach with facility expansion across Europe, Middle East, and South America, with an exceptional 99.5%+ accuracy in inventory and shipping.

Serving our customers matters to us, with 200k+ units shipped per day, Manhattan Associates’ Warehouse Management System (WMS) and value add servies such as embroidery and engraving, there is nothing our Distribution teams can't handle!

• Our Locations

  • 1119 Colorado Ave
    Santa Monica, CA 90401

  • 9800 De Soto Ave
    Chatsworth, CA 91311

    (818) 671-2100
    info@careismatic.com

  • 25 E Union Ave Suite #100, East Rutherford NJ 07073

  • 1406 E Central Suite 12, Bentonville AR 72712

  • 4715 Mountain Creek Pkwy, Dallas, TX 75236

  • I-20 Logistics Park, Building 1, 35500 LBJ Fwy, Dallas, Texas 75241

  • Torsgatan 26
    113 37 Stockholm
    Sweden

  • 21 Kodiak Crescent Suite #200 Toronto, Ontario, M3J 3E5

  • 1 Bartholomex lane, London United Kingdom EC2N 2AX

  • Apollolaan 151, Amsterdam, The Netherlands 1077AR

  • A-1002, Aurum Heights, Opp.Shivalik Green Village Ambli, Taluka, Daskroi, Ahmedabud Ahmedabad, Gujarat, India

  • Unit 2207, No. 868 East Longhua Road, Huangpu District Shanghai 200023, China

  • 77 Mody Rd, Suite 1503-04, Tsimshatsui East, Kowloon, Hong Kong