A Culture of Caring

At Careismatic Brands, we believe in the power of care. It’s the force that drives and inspires us, inside our company and out in the world. It’s why we strive to maintain a diverse and inclusive organization – an ever-evolving imperative – where everyone feels respected, valued, and empowered to bring their ideas and perspective forward.

We realize this isn’t always easy. It requires empathy, an open mind, and a willingness to engage in crucial – and at times uncomfortable – conversations. But it always leads to great things. Operating in accordance with our values produces initiatives, programs, and policies that help us succeed – as a company and a corporate citizen.

Careismatic embraces the differences that make our organization unique. We are strengthened by diversity in all its forms – including but not limited to race, religion, ethnicity, age, national origin, gender identity, and sexual orientation.

Mike Singer

Chairman and CEO

Mike Singer

Mike Singer developed a deep respect for healthcare professionals early in life. As a teen witnessing a loved one’s lengthy battle with leukemia, the extraordinary care and compassion of the nurses left an impression on him that would shape his career.

Mike’s current journey began in 1989, when he joined apparel and footwear manufacturer Cherokee, Inc. as their National Sales Administrator.

In 1990, Mike took over Cherokee’s small medical uniform division, purchasing it five years later to form Strategic Partners, Inc., with Cherokee Uniforms as its flagship brand.

Under Mike’s leadership, the company became the world’s largest designer and manufacturer of medical apparel, expanding to include school uniforms, footwear, and corporate identity divisions. In 2020, Strategic Partners changed its name to Careismatic Brands, Inc. to better reflect its evolution as a multifaceted health and wellness company.

Mike is a tireless and passionate supporter of healthcare workers, making it Careismatic’s mission to champion the people behind the uniforms. An early supporter of The DAISY Foundation and other charities, the company also founded Scrubs Magazine, the country’s first lifestyle publication for nurses.

In 2020, the American Nurses Association selected Mike as the sole recipient of their prestigious biennial Champion of Nursing Award. Bestowed in recognition of his distinguished service and support, it’s one of the highest honors achievable for someone outside of the nursing profession.

Mike is a 1984 graduate of the University of Southern California, where he majored in Business with an emphasis in Entrepreneurship. A guest lecturer for the USC Entrepreneurship Program, he was also the 2006 Commencement Speaker for USC’s Marshall School of Business.

Mike is a former Board member of the Los Angeles Children’s Museum, as well as the former Chairman of the Board of Trustees at Sierra Canyon School. He currently serves on the Board of Governors for Cedars Sinai Medical Center, which named him the 2003 Honoree for the Fashion Industries Guild.